Business's archives

News site ads: drop display, move to e-mail and video
Written by Will Sommer in Wednesday, February 18th 2009
Oh f*ck
Terry Heaton posited that the internet means advertising will never achieve equilibrium. It pointed the way for where news sites need to start looking to stay solvent (hint: not display ads).
The most sobering part of Heaton's post was the above chart. For a while, I have been hanging my hopes on the LA Times, where online revenues are now enough to fund all of editorial. If a massive organization like the Times can fund [+]
Micropayments: bad for democracy
Written by Will Sommer in Monday, February 16th 2009
[caption id="" align="aligncenter" width="401" caption="Not worth my 99 cents"][/caption]
Two weeks ago, bloggers and Twitterers got angry about the return of a pretty terrible idea: small payments for each newspaper article, or micropayments. Former TIME managing editor Walter Isaacson thought he had saved newspapers, Steven Brill agreed, and David Carr was all, "Let's make an iTunes for newspapers".
The idea won't work for a variety of practical reasons, outlined best by Clay Shirky and Steve Outing. Basically, [+]
Laughs & Facts: My Reinventing Classifieds entry
Written by Will Sommer in Sunday, February 8th 2009
Last month, I won the student contest at Reinventing Classifieds for new ideas to reinvigorate newspaper classifieds. The gist of my Soundslides audio slideshow (embedded below the fold), is that most newspaper classifieds are too boring and don't appeal to a broad enough section of newspaper readers.
Because they're boring, they only attract people who are already committed to buying something. My idea--Laughs & Facts--offers incentives for sellers to create more entertaining ads, thereby creating more [+]More From Choose a category
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About
I'm Will Sommer, a student reporter excited about journalism's transition to the internet, new ways to tell stories online, and how to make it all profitable.
I write for the Georgetown Voice and its blog, as well as blogging about Western Sahara at One Hump or Two?.
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